Digital Marketing Expert (SEO)

Key Responsibilities (Digital Marketing Expert)

1. SEO (Search Engine Optimization)

• Execute end-to-end SEO strategies including On-Page, Off-Page, and Technical SEO.
• Perform keyword research, competitor analysis, and content gap identification.
• Optimize blogs, landing pages, and service pages for ranking.
• Improve organic traffic using link-building, schema markup, and site audits.
• Collaborate with the development team to fix technical SEO issues.

2. Performance Marketing (Google Ads + Meta Ads)

• Set up and manage Google Ads (Search, Display, Performance Max).
• Run Meta Ads for lead generation, engagement, and retargeting.
• Create ad copy, creative briefs, and campaign structures.
• Monitor CPC, CPA, ROAS, and lead quality KPIs.
• Optimize campaigns using A/B testing, keyword refinement, and budget adjustments.

3. Social Media Strategy

• Administrate company social media pages and ad placements.
• Coordinate content calendars for LinkedIn, Instagram, Facebook, and YouTube.
• Collaborate with the creative team to produce high-quality graphics and videos.

4. Content & Funnel Strategy

• Create SEO briefs, landing pages, and ad copy.
• Build funnels for lead capture, email automation, and follow-ups.
• Implement retargeting and remarketing workflows.

5. Reporting & Analytics

• Track performance using Google Analytics, Search Console, Ads Manager, Meta Dashboard.
• Build weekly and monthly marketing performance reports.
• Provide insights, recommendations, and actionable improvements.

6. Client Communication (Bonus)

• Join client calls, explain marketing results, and propose optimizations.
• Contribute to client marketing strategy when required.

Required Skills & Qualifications

Must-Have Skills

• Strong understanding of SEO (On-Page, Off-Page, Technical).
• Experience running

  Google Ads and Meta Ads

  .
• Knowledge of analytics platforms: Google Analytics, Search Console, Tag Manager.
• Strong keyword research and competitor analysis abilities.
• Ability to create content strategies and landing page SEO structures.
• Strong communication and reporting skills.

Good-to-Have Skills

• Knowledge of LinkedIn Ads, YouTube Ads.
• Experience with email marketing and automation tools.
• Understanding of WordPress, Shopify, or Webflow.
• Creative understanding of ad creatives and hooks.
• Basic knowledge of Canva or Figma.

Experience Required

• 1-2 years