Digital Marketing Executive

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About Rannlab Technologies

Digital Marketing Executive

Key Responsibilities

SEO Management

• Optimize the Rannlab website and blog content for search engines (On-page, Off-page, Technical SEO)
• Conduct keyword research and competitor analysis
• Perform regular SEO audits and implement improvements

Paid Advertising Campaigns

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and optionally LinkedIn
• Set up conversion tracking and A/B testing for ad creatives and landing pages
• Collaborate with the design and development teams to improve ad performance and lead capture

Analytics & Reporting

• Track and analyze campaign performance (CPC, CTR, CPL, ROI)
• Generate actionable insights and iterate on campaign performance
• Present clear campaign reports to internal teams and clients

Lead Generation & Funnel Optimization

• Design and optimize lead generation funnels
• Work on landing page optimization to improve conversion rates
• Collaborate with content creators and freelancers for campaign alignment

Required Skills & Tools

✅ Strong expertise in SEO – On-page, Off-page, and Technical

✅ Proficiency with paid platforms: Google Ads, Meta Business Suite, and optionally LinkedIn Ads

✅ Hands-on experience with Google Analytics, Search Console, Ahrefs, SEMrush

✅ Familiarity with A/B testing tools and conversion tracking

✅ Ability to manage digital campaigns end-to-end for multiple clients

✅ Strong understanding of international targeting and global campaign nuances

✅ Experience guiding content writers or coordinating with freelancers

Screening & Evaluation

During the Hiring Process, Candidates Should Be Ready To:

• Share ad dashboard snapshots or recent campaign performance metrics
• Complete a short SEO audit or test task
• Demonstrate experience in managing international digital campaigns

Why Join Us?

At Rannlab Technologies, you'll be part of a growth-driven environment where innovation, autonomy, and measurable impact are valued. You'll work with a talented team on projects that span global markets and industries.