Digital Producer

We’re going video-first on India’s tech and startup revolution. Factual. Data-driven. Editorially intelligent. Visually iconic. Get the first-mover advantage in shaping India’s new era of business video journalism.
At Inc42, we’re producing India’s most factual and premium startup and tech content — from viral reels and explainers to exclusive news stories, podcasts, and feature shoots with India’s top 1% founders. Our videos set a new benchmark for quality business journalism — both in storytelling and design. We’re looking for a Digital Producer who lives and breathes digital content, understands news and storytelling, and has a deep interest in startups and business. Someone who can anchor, produce, script, and shape videos across formats and is excited to build an entirely new genre of Indian business storytelling. The Inc42 Impact:
50 Mn+ monthly reach 55,000+ stories published 125+ events conducted 100+ research reports released 350+ brand collaborations 500+ startup applications monthly The Inc42 Video Impact:
600+ videos produced in the past year Average views up 10x in 8 months (from 2–3K to 25–30K/video) Consistently high engagement and watch time across social platforms 100% year-round consistency in video quality Experimented with multiple formats: podcasts, explainers, leadership interviews, features, and roundtables
Responsibilities:
Track and identify the hottest stories in India’s tech and startup ecosystem. Convert Inc42 news and feature articles into short- and long-form video explainers. Script, direct, anchor, storyboard, and supervise edits and graphics — from concept to final production. Coordinate with camera, editing, and graphics teams, as well as external vendors, for on-ground shoots. Monitor social media video performance and iterate weekly for better outcomes. Develop new video IPs, styles, and storytelling formats across platforms. Direct and produce podcasts and profile videos with top Indian founders. Anchor and present feature or news videos for Inc42. Create high-quality, data-driven videos for social and editorial platforms. Collaborate with internal teams for quick turnarounds and seamless execution. Growth Opportunities:
Direct access to India’s top startup and tech founders. Attend exclusive editorial conferences and private founder retreats. Shape a new video genre in Indian business journalism. Freedom to break conventional newsroom rules and experiment with narrative storytelling. Build credibility through data-driven, factual, and well-reported video journalism under the Inc42 brand. Work directly with the Founders and develop an entrepreneurial mindset. Qualifications & Skills:
3–4 years of experience as a Digital / Multimedia / Video Producer or Journalist in a digital media company, content agency, or newsroom. Bachelor’s/Master’s/Diploma in Communication or Journalism. Strong understanding or interest in business, tech, startups, or data-driven news. Confident on-camera presence, with solid delivery and voice modulation skills. Working knowledge of production equipment, editing software, and AI tools. Entrepreneurial, creative, and collaborative approach to producing and problem-solving.