Digital & Perfomance Marketing Manager

JD – Digital & Performance Marketing

We are seeking a data-driven and results-oriented Digital &Performance Marketing Manager to join our digital marketing agency. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital channels to drive customer acquisition, engagement, and revenue growth for our clients.

Key Responsibilities:

· Develop and implement performance marketing strategies across platforms Such as Google, Meta, LinkedIn and other relevant paid channels

· Manage end-to-end campaign execution, including audience targeting, budget allocation, bidding strategies, and A/B testing.

· Continuously analyze and optimize campaign performance to maximize ROI and achieve KPIs.

· Conduct keyword research, ad copywriting, and landing page optimization for better conversion rates.

· Monitor industry trends, competitor activities, and emerging digital marketing tools to enhance campaign effectiveness.

· Utilize analytics tools such as Google Analytics, Facebook Pixel, and other tracking systems to measure and report campaign performance.

· Collaborate with creative, content, and development teams to ensure ad creatives align with brand messaging and objectives.

· Provide insights and recommendations based on data analysis to refine marketing strategies

· Develop and execute social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).

· Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.

· Analyze social media performance using analytics tools and generate reports with insights and recommendations.

· Engage with followers, respond to comments/messages, and build community relationships.

· Stay up-to-date with digital marketing trends and implement innovative strategies to enhance social media presence.

Requirements:

• Bachelor's degree / Diploma in Marketing, Business, or a related field.
• 3-5 years of experience in performance marketing, preferably in an agency setting.
• Proven track record of managing and scaling paid advertising campaigns with a strong focus on ROI.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other ad platforms.
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent problem-solving skills and ability to work with cross-functional teams.
• Strong communication skills with the ability to present insights and recommendations effectively.
• Knowledge of SEO and organic growth strategies is a plus.

Job Type: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person