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Accenture in India
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Digital Mktg Advisory Specialist

Digital Mktg Advisory Specialist

Accenture in India

7 years

0 Lacs

Mumbai Metropolitan Region

Posted:4 days ago| Platform:

Apply

Skills Required

marketing management strategy consulting technology network power drive data content engagement ads design planning tracking analysis evaluation analytics communication presentation strategies recognition

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Campaign Management

Designation:

Digital Mktg Advisory Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Bachelor’s degree in Marketing or relevant field.
A minimum of 7+ years’ experience as a media planner or similar role.
Excellent knowledge of analytics tools and campaign evaluation metrics.
An analytical mind with a creative eye.
Exceptional communication and presentation skills.
Must be able to lead a team. Roles and Responsibilities:
Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
Assessing the impact and suitability of different media types used to target certain markets based on their clients needs and wants
Developing various options for media plans based on the client s objectives
Analyzing the client s post-campaign results and recommending refinements
Interacting with internal and external partners to evaluate, implement, and maintain a media plan
Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
Creating or recommending certain media strategies to attract and retain customers, increase the client s brand recognition, and maintain and increase customer satisfaction and loyalty
Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns shifts

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Digital Mktg Advisory Specialist