Digital Mktg Advisory Specialist

Skill required:

Marketing Operations - Social Media Strategies

Designation:

Digital Mktg Advisory Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.

What are we looking for

• Knowledge: Familiar with FTC guidelines and influencer compliance.
• Organizational Skills: Ability to manage multiple contracts and payments simultaneously while ensuring accuracy and timely execution.
• Experience: 7-9 years in influencer marketing, social media, or finance operations.
• Skills: Strong attention to detail, excellent communication, and experience with influencer management tools and financial systems. Roles and Responsibilities:
• Track Influencer Deliverables: Ensure influencer content aligns with contract terms and is delivered on time. Collaborate with internal teams to address any issues and track progress.
• Payment & Invoicing Management: Oversee influencer payments, ensuring timely processing in line with contract terms. Handle invoicing, expense tracking, and payment discrepancies.
• Timely Payments: Coordinate with finance to ensure all payments are made within agreed timelines. Track milestones and set reminders to avoid delays.
• Usage Rights & Content Management: Manage content usage rights and archiving, ensuring all assets are stored correctly and rights are renewed as needed. Ensure content is compliant with usage terms.
• Compliance Monitoring: Ensure influencers follow disclosure guidelines (e.g., #Ad, #Sponsored) in their posts. Stay up-to-date with legal requirements and advise influencers on compliance.
• Cross-functional Collaboration: Work closely with legal, finance, and marketing teams to ensure contracts and payments are processed smoothly. Assist with contract creation and provide feedback on compliance.
• Reporting & Documentation: Maintain accurate records of contracts, payments, and content usage. Provide regular reports on influencer performance, payment status, and compliance.
• Process Improvement: Identify opportunities to streamline payment and compliance processes, enhancing efficiency and reducing errors.