Digital Media Specialist

A Digital Media Specialist creates, manages, and optimizes digital content and campaigns across platforms to boost brand visibility and engagement. Key responsibilities include managing social media, developing content, running digital ads, tracking performance with analytics tools, and collaborating with marketing teams. The role requires creative and analytical skills to implement data-driven strategies and adapt to evolving digital trends.

Key Responsibilities

1. Strategy & Planning: Develop and implement digital marketing strategies aligned with organizational goals.

2. Content Creation: Produce engaging content for websites, social media, blogs, email newsletters, and other digital platforms.

3. Social Media Management: Monitor, update, and manage all company social media channels, including responding to users and creating campaigns.

4. Digital Advertising: Create, execute, and optimize paid advertising campaigns on platforms like Google and social media to maximize ROI.

5. Analytics & Reporting: Use tools like Google Analytics to track performance, analyze data, and generate reports with actionable insights.

6. Web Presence: Maintain and update the company website to ensure content is fresh, informative, and appealing.

7. Collaboration: Work with marketing, design, and content teams to ensure consistent branding and messaging across all digital efforts.

Required Skills

Digital Marketing Knowledge: Solid understanding of social media marketing, content marketing, SEO, and paid advertising.

Analytical Skills: Ability to interpret data and use analytics tools to measure campaign performance.

Creative Skills: Proficiency in content creation, graphic design, and understanding of design software (e.g., Photoshop).

Technical Skills: Familiarity with web design, content management systems, and web analytics tools.

Adaptability: Ability to stay current with the latest digital media trends, tools, and technologies.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person