Digital Media Marketing Executive

AK Media Services

Key Responsibilities

1. Campaign Management

• Plan, set up, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube.
• Define target audiences, budget allocation, and bidding strategies.
• Execute remarketing and retargeting campaigns effectively.

1. Optimization & Analysis

• Continuously monitor, analyze, and optimize campaigns to achieve KPIs (CTR, CPC, ROAS, CPA, CPL).
• Conduct A/B testing for ad creatives, copy, and landing pages.
• Utilize analytics tools (Google Analytics, GA4, Data Studio, etc.) to measure campaign effectiveness.

1. Strategy & Planning

• Collaborate with the creative team to develop ad copies, creatives, and video assets.
• Contribute to client media strategies and budget planning.
• Stay updated on new trends, tools, and industry best practices to apply innovative strategies.

1. Reporting

• Prepare weekly, monthly, and quarterly performance reports.
• Provide insights and actionable recommendations for improvement.
• Present campaign results to clients and internal stakeholders.

1. Client Coordination

• Work closely with the account management team to understand client goals.
• Suggest improvements in digital media strategy for better ROI.
• Maintain proactive communication with clients regarding campaign updates.

Required Skills & Competencies

• Strong knowledge of

  Google Ads, Meta Ads Manager, and LinkedIn Ads

  .
• Hands-on experience with

  performance marketing tools

  (Google Analytics, Tag Manager, SEMrush, Ahrefs, etc.).
• Familiarity with

  SEO, SEM, and programmatic advertising

  is a plus.
• Analytical mindset with the ability to interpret data into actionable insights.
• Proficiency in Microsoft Excel/Google Sheets for data handling and reporting.
• Excellent communication and presentation skills.
• Ability to multitask and manage multiple client campaigns simultaneously.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of proven experience in digital performance marketing.
• Certifications in

  Google Ads, Meta Blueprint, or LinkedIn Marketing Solutions

  preferred.

Key Performance Indicators (KPIs)

• Achievement of campaign goals (CPL, ROI, ROAS, CTR, etc.).
• Cost efficiency and effective budget utilization.
• Client satisfaction and retention.
• Contribution to innovative campaign ideas and overall team growth.

Growth & Benefits at AK Media Services

• Opportunity to work with diverse brands across industries.
• Learning-driven culture with access to the latest digital marketing tools.
• Performance-based growth and incentives.
• A collaborative, creative, and dynamic work environment.