Digital marketing Team Head

DIGITAL MARKETING – TEAM HEAD
Job DescriptionAbout the Role:We are looking for a skilled and dynamic Digital Marketing Team Lead to manage our digital marketing operations across multiple brands. The ideal candidate will be responsible for driving traffic, engagement, and lead generation through strategic planning and hands-on execution in SEO, paid campaigns, social media, and reputation management.Experience: 6 years minimum Key Responsibilities:1. Team Management & Leadership • Lead and manage the digital marketing team to ensure smooth workflow and timely task completion. • Guide team members in improving their performance and upskilling, ensuring alignment with business goals.2. SEO Strategy & Execution • Develop and implement SEO strategies for our multiple websites • Regularly monitor and analyze SEO performance and adjust strategies to improve rankings and organic traffic.3. Paid Ads Management • Plan, launch, and optimize ad campaigns on Facebook and Google. • Ensure campaigns are cost-effective and deliver maximum ROI. • Track KPIs and adjust targeting/creatives as needed for optimal performance.4. Google My Business (GMB) Management • Maintain up-to-date information across all brand GMB profiles. • Respond promptly to reviews and inquiries to build customer trust and improve local SEO.5. Social Media Management • Plan and execute content calendars for all relevant social platforms. • Create visually appealing and engaging posts that resonate with the target audience and drive brand visibility.6. Email Marketing Campaigns • Design and implement email marketing campaigns focused on lead generation and engagement. • Analyze performance metrics such as open rates, CTRs, and conversions to refine strategies.7. Online Reputation Management (ORM) • Monitor brand mentions, reviews, and customer feedback across digital channels. • Respond to feedback appropriately and take steps to enhance the brand’s digital image.8. Freelancer & Partner Coordination • Oversee the quality and timely delivery of work by freelancers and external marketing partners. • Resolve queries and ensure clear communication across all external collaborations.Key Skills Required: • Proven experience in managing a digital marketing team. • Strong understanding of SEO, PPC, email marketing, and social media strategies. • Proficiency with tools like Google Analytics, Google Ads, Facebook Business Manager, SEMrush/Ahrefs, Canva, and email automation platforms. • Excellent communication, coordination, and leadership skills. • Ability to work on multiple projects simultaneously and deliver results under tight deadlines.