Digital Marketing Strategist

Position: Digital Marketing Executive

Location:

Key Responsibilities:

• Search Engine Optimization (SEO):

• Plan, implement, and manage SEO strategies to improve organic search visibility and website traffic.

• Perform keyword research, on-page/off-page optimization, technical SEO audits, and competitor analysis.

• Track and analyze website analytics and SEO performance metrics to make data-driven decisions.

• Social Media Marketing (SMM):

• Develop and execute engaging content strategies across social media platforms (Facebook, Instagram, YouTube, LinkedIn, etc.).

• Manage daily posting schedules, brand voice, and user engagement.

• Monitor and analyze performance metrics and optimize campaigns for better reach and engagement.

• Digital Marketing Campaigns:

• Plan and run paid ad campaigns on Google Ads, Facebook, Instagram, and other relevant channels.

• Collaborate with internal creative and marketing teams for campaign ideation and execution.

• Monitor ROI and KPIs, ensuring efficient budget utilization.

• Content & Branding:

• Coordinate with the content team for blogs, creatives, product highlights, emailers, and promotional messages.

• Ensure consistency of brand tone and visual identity across all digital touchpoints.

• Analytics & Reporting:

• Use tools like Google Analytics, Meta Business Suite, and SEO platforms to track performance.

• Create monthly reports and actionable insights for leadership review.

Desired Skills & Qualifications:

• Minimum

  3 years of hands-on experience

  in SEO, Social Media Marketing, and Digital Campaign Management.

• Strong understanding of

  Google Analytics,

  Meta Ads Manager,

  SEO Tools

  (Ahrefs, SEMrush, Google Search Console, etc.).

• Creative thinker with strong communication and storytelling abilities.

• Self-motivated and result-oriented, with attention to detail and timelines.

• Experience in the

  Retail, Luxury, or Jewellery

  industry is an added advantage.

Why Join PMJ Jewels?

• Work with one of the most reputed and fastest-growing jewellery brands in South India.

• Be part of a creative, collaborative, and performance-driven marketing team.

• Opportunity to contribute to large-scale campaigns, product launches, and festive branding initiatives.