Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Kolkata (with pan-India and international operations)

Company: CYC Group

Industry: Travel & Tourism, Hospitality, Events, and Digital Products

Job Summary:

Digital Marketing Specialist

Key Responsibilities:

• Develop, execute, and manage

  digital marketing campaigns

  across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and more.
• Proficient in planning, executing, and optimizing high-performing ad campaigns across Meta (Facebook & Instagram) and Google Ads platforms, with a strong understanding of audience targeting, A/B testing, budget management, and performance analytics.
• Plan and optimize

  SEO strategies

  to improve website ranking and organic traffic.
• Create engaging

  content marketing strategies

  , including blogs, articles, email campaigns, and social media posts.
• Monitor and analyze campaign performance using

  Google Analytics, Google Search Console, and other marketing tools

  .
• Manage and grow

  social media presence

  , ensuring consistent branding and engagement.
• Conduct

  competitor analysis

  and market research to identify trends and opportunities.
• Develop and manage

  email marketing campaigns

  to nurture leads and improve conversions.
• Optimize website performance with

  A/B testing and conversion rate optimization (CRO)

  strategies.
• Collaborate with the

  design and development teams

  to create compelling creatives and landing pages.
• Stay up-to-date with

  emerging digital marketing trends

  and implement best practices.

Requirements:

• Bachelor’s degree

  in Marketing, Digital Marketing, Communications, or a related field.

• 2-5 years of experience

  in digital marketing, preferably in the travel, hospitality, or event industries.
• Strong expertise in

  SEO, PPC, social media marketing, and email marketing

  .
• Strong expertise in

  Google Ads, Meta Ads and other digital ad platforms

  .
• Proficiency in

  Google Analytics, Google Search Console, SEMrush, or similar tools

  .
• Strong knowledge of

  content marketing and copywriting

  .
• Experience with

  WordPress, HTML, or basic web development skills

  is a plus.
• Creative mindset with strong

  analytical and problem-solving skills

  .
• Excellent communication and collaboration skills.

What We Offer:

• A dynamic work environment with exposure to

  travel, hospitality, events, and digital products

  .
• Opportunities to work on international projects.
• Competitive salary and performance-based incentives.
• Career growth and learning opportunities in digital marketing.

To Apply:

Our Company Website:

www.cycgroup.in