Digital Marketing Specialist – UK Market

Location:

• India Gurgaon (aligned to UK time zone)

Experience Required:

digital marketing experience

Primary Objective

qualified leads from the UK market (especially London region)

Key Responsibilities

• Lead Generation:

• Plan and execute digital campaigns focused on

  UK-based industries

  (Retail, QSR, Hospitality, Healthcare, etc.).
• Run

  LinkedIn Ads, Google Ads, and Meta campaigns

  specifically targeting UK audiences.
• Build and manage

  email automation workflows

  and cold outreach campaigns using tools like

  HubSpot, Lemlist, or Apollo.io

  .

• SEO & Content Marketing:

• Perform

  UK-based keyword research

  and competitor analysis.
• Optimize landing pages for

  UK-local search terms

  and customer behavior.
• Manage blog, press releases, and content collaborations relevant to

  UK market trends

  .

• Social Media & Branding:

• Maintain and grow LinkedIn, Instagram, and YouTube presence tailored to

  UK corporate tone & culture

  .
• Engage with UK-based communities, groups, and decision-makers.
• Schedule posts aligned with

  UK time zones

  for best engagement.

• Analytics & Reporting:

• Track ROI and conversion rates using

  Google Analytics, UTM tracking, HubSpot, or GA4

  .
• Provide

  weekly and monthly reports

  on lead metrics, campaign performance, and recommendations.

• CRM & Coordination:

• Work with the Sales and CRM team to hand off

  qualified, warm leads

  .
• Sync with UK-based clients or agencies when needed.

Required Knowledge & Skills

• Deep understanding of UK digital ecosystem

  , audience behavior, and data privacy norms (GDPR).

• Proficiency in:

• Google Ads (Search, Display, Remarketing)
• LinkedIn Ads
• Meta Business Suite
• HubSpot / Zoho / Lemlist / Apollo
• Google Analytics, Search Console, Tag Manager

• Excellent English communication

  — written and verbal — with awareness of

  UK business tone and etiquette

  .
• Strong understanding of

  UK geography and buyer persona

  (London, Birmingham, Manchester, etc.).
• Bonus: Experience with

  B2B SaaS, Tech, or Kiosk / Hospitality brands

  .