Digital Marketing Specialist

Company Description

TWS Technology is a leading IT solution provider based in India, specializing in web application development, e-commerce, software development, website design, mobile app development, SEO/SMO services, and online marketing. We provide scalable, secure, and innovative business solutions that align with our clients' business objectives and visions. Our enthusiastic and energetic team is committed to delivering excellence in all areas of technology strategy, business intelligence, system architecture, design, implementation, integration, and support.

Role Description

This is a full-time hybrid role for a Digital Marketing Specialist based in Kota, with some work-from-home flexibility. The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, analyzing web analytics, managing social media activities, and engaging in online marketing initiatives. Day-to-day tasks include content creation, performance tracking, and optimizing marketing strategies to improve brand presence and engagement.

Qualifications

• Experience in Social Media Marketing and Online Marketing
• Skills in Digital Marketing and Web Analytics
• Excellent communication skills
• Proficiency in web-based tools and platforms
• Ability to work both independently and collaboratively
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field
• Experience in the IT industry is a plus