Digital Marketing Specialist

4 years

0 Lacs

Posted:2 months ago| Platform: GlassDoor logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: SEO & Digital Marketing Specialist

Objective:

To drive targeted traffic, improve search engine rankings, and amplify brand presence through strategic digital marketing efforts across multiple channels.

Key Responsibilities:

Search Engine Optimization (SEO)

  • Perform keyword research and competitive analysis
  • Optimize website architecture, content, metadata, and internal linking
  • Monitor and improve organic performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush
  • Create SEO content plans and collaborate with content teams

Digital Marketing

  • Develop and manage PPC campaigns (Google Ads, Bing Ads)
  • Design and execute email marketing strategies
  • Oversee social media advertising on platforms such as Meta, LinkedIn, Instagram
  • Analyze performance metrics and make data-driven adjustments

Content & Analytics

  • Work with cross-functional teams to develop SEO-friendly content
  • Generate monthly reports on traffic, leads, conversion rates, and ROI
  • Utilize A/B testing to improve campaigns and user experience

Skills & Qualifications - Technical Skills SEO tools (Ahrefs, SEMrush), CMS systems (WordPress, HubSpot), HTMLMarketing Skills Google Ads, Meta Ads, Email Marketing, Content Strategy, Lead Generation Analytics Google Analytics, Tag Manager, Data Studio Soft Skills Communication, Project Management, Analytical Thinking, Creativity

Education & Experience:

  • Bachelor's degree in Marketing, Communications, or related field (preferred)
  • 4+ years of experience in SEO and digital marketing
  • Certification in Google Ads, HubSpot, or Meta Blueprint (a plus)

Job Type: Full-time

Schedule:

  • Monday to Friday
  • Morning shift

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You