Digital Marketing Specialist – Technology

Digital Marketing Specialist – Technology

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our software services company. This role is ideal for someone who thrives on strategy, creativity, data-driven decision making, and has a passion for promoting technology solutions.

Key Responsibilities

1. Plan, develop, and execute digital marketing campaigns across various channels (SEO/SEM, email, social media, display advertising).

2. Design, build, and maintain a robust social media presence for the company and its products/services.

3. Optimize website content, landing pages, and user funnels to enhance conversion rates and user experience.

4. Create engaging blog articles, email campaigns, and other digital content aligned with brand and audience demands.

5. Track website traffic flow, analyze campaign performance, and report KPIs and ROI to stakeholders.

6. Identify and leverage trends, market insights, and emerging tools to drive campaign performance and stay ahead of technology changes.

7. Collaborate with internal teams, including designers and developers, to deliver integrated marketing strategies.

8. Manage budgets for digital campaigns and ensure efficient allocation of resources.

9. Conduct market and competitor research to inform ongoing strategy and tactics.

10. Assist with paid advertising (Google Ads, LinkedIn, Facebook, etc.), ensuring best practices and strong ROI.

Requirements

1. Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).

2. 2+ years of proven experience in digital marketing within a B2B, SaaS, or software services environment.

3. Proficiency in Google Analytics, SEO tools, paid ad platforms (Google Ads, Facebook/LinkedIn Ads), and email marketing software.

4. Strong copywriting, content creation, and communication skills.

5. Analytical mindset with the ability to generate performance reports and actionable insights.

6. Up-to-date with the latest digital marketing trends, tools, and best practices.

7. Ability to work independently and collaboratively within cross-functional teams.

8. High attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.

Why Join Us?

1. Opportunity to make a measurable impact on a growing technology business.

2. Collaborative, innovation-driven work environment.

3. Access to professional development and upskilling in digital marketing and technology.