Digital Marketing Specialist

Job Title: Digital Marketing Trainer & Specialist

Job Summary

We are looking for a dynamic Digital Marketing Trainer & Specialist who can both train students/professionals in digital marketing concepts and execute real-time digital campaigns. The ideal candidate should have hands-on expertise in SEO, SEM, Social Media, Google Ads, Content Marketing, and Analytics, along with excellent presentation and mentoring skills.

Key Responsibilities

Training Responsibilities:

• Conduct classroom/online training sessions on Digital Marketing modules (SEO, SEM, Google Ads, Social Media Marketing, Email Marketing, Analytics, etc.).
• Prepare training materials, assignments, case studies, and live project demonstrations.
• Assess trainees’ performance through tests, projects, and feedback sessions.
• Stay updated with the latest digital marketing trends and tools to keep training content relevant.
• Guide students/professionals in building digital portfolios and career readiness.

Specialist Responsibilities:

• Plan, implement, and manage live digital marketing campaigns for the company/clients.
• Perform SEO audits, keyword research, and website optimization.
• Manage social media accounts and paid ad campaigns (Google, Meta, LinkedIn, etc.).
• Monitor campaign performance, generate reports, and provide actionable insights.
• Collaborate with content, design, and business teams for campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience as a Digital Marketing Trainer or Specialist (2–5 years).
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Analytics, and social media platforms.
• Excellent communication, presentation, and mentoring skills.
• Ability to simplify complex concepts for learners.
• Strong analytical and problem-solving skills.

Preferred Skills

• Certification in Google Ads, HubSpot, Meta Blueprint, or Analytics.
• Experience in content creation, blogging, or video tutorials.
• Knowledge of Canva, Photoshop, or video editing tools.
• Experience in handling agency or client projects.

Compensation

• Competitive salary + incentives (performance & training batch-based).

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid time off

Work Location: In person