Digital Marketing Specialist

Job Description

Job Overview We are seeking a motivated and results-driven Digital Marketing Specialist with over 1+ year of experience in lead generation and content creation. The ideal candidate will have a strong understanding of digital marketing strategies, excellent writing skills, and the ability to generate high-quality leads that drive business growth. Responsible for Implementing on-page and off-page SEO strategies, assisting in technical audits, and contributing to content optimization efforts to improve our website’s organic visibility and rankings. Responsibilities Content Creation: Create and distribute engaging content, including blogs, infographics, and social media posts, to drive traffic and generate leads. Lead Generation through LinkedIn Marketing: The candidate will be responsible for leveraging LinkedIn's platform to identify and engage potential clients. This includes creating targeted campaigns, managing outreach strategies, and analyzing performance metrics to optimize lead generation efforts. Proficiency in LinkedIn's tools and a proven track record in generating quality leads through the platform are essential. Lead Generation through Email Marketing Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Insta, LinkedIn, Facebook etc.) Be actively involved in SEO efforts (keyword research) Optimize website content, meta tags, headings, and images for targeted keywords. Keep up-to-date with the latest SEO trends, algorithm changes, and industry updates. Required Skills & Qualification Bachelor’s degree in marketing, IT, Communications, or a related field. Minimum of 1 year of experience in SEO or digital marketing. Familiarity with SEO tools such as Google Search Console, Google Analytics or SEMrush. Good written and verbal communication skills. Show more Show less