Digital Marketing Specialist

Job Description

Job Overview: We are seeking a dynamic and creative Digital Media Marketing Executive to manage and grow our online presence across platforms like Instagram, Facebook, Google Business, and our website. The ideal candidate should be well-versed in digital ad campaigns, SEO strategies, and website management to drive engagement, brand awareness, and lead generation. Key Responsibilities:Social Media Marketing (Instagram & Facebook): Plan and execute paid ad campaigns to generate leads and sales. Grow followers organically through engaging content and reels. Track and analyze performance metrics using Meta Business Suite. Coordinate with graphic designers or create visuals using Canva or similar tools. Google Business Profile: Optimize Google Business Profile with regular posts, updates, images, and offers. Manage reviews and ensure timely responses. Improve visibility in local searches and Google Maps. SEO (Search Engine Optimization): Perform keyword research and implement on-page SEO for website and blogs. Build backlinks and manage local SEO. Monitor performance using Google Search Console and Analytics. Website Management: Coordinate or independently handle website development or updates. Ensure website is SEO-friendly, responsive, and aligned with current marketing goals. Update website content, product information, blogs, and landing pages. Preferred Skills & Tools: Facebook & Instagram Ads Manager Meta Business Suite Google Business Profile & Maps Google Analytics & Search Console Canva or Photoshop WordPress or any modern website builder Basic knowledge of HTML/CSS (optional but good to have) Qualifications: Bachelor’s degree in Marketing, Digital Media, or a related field. Minimum 2 years of experience in social media and digital marketing. Strong understanding of latest digital marketing trends. Ability to work independently and handle multiple tasks. Job Types: Full-time, Permanent Pay: ₹10,613.93 - ₹30,000.00 per month Schedule: Day shift Fixed shift Work Location: In person