Digital Marketing Specialist

Job Description

Job Description: The specific job description of a digital marketer in an organization can vary based on the company's industry, size, and goals. However, here is a generalized job description that captures the key responsibilities and requirements typically associated with a digital marketing role: Website Management: Optimize and maintain the organization's website for user experience and search engine visibility. Implement SEO (Search Engine Optimization) strategies to improve organic search rankings. SMO (Social Media Optimization): Focuses on optimizing a brand's presence on social media platforms. Involves creating and sharing content that engages the audience and encourages social sharing. Includes managing social media profiles, creating social media campaigns, and analyzing social media metrics. The goal is to enhance brand visibility, build a community, and drive traffic from social media channels. PPC (Pay-Per-Click) Advertising: Involves creating and managing paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising. Advertisers pay a fee each time their ad is clicked. Requires keyword research, ad creation, budget management, and ongoing optimization. The goal is to drive targeted traffic to the website and achieve specific business objectives. Clients Handling: Digital marketers often work directly with clients or internal stakeholders. Involves understanding client goals, expectations, and providing regular updates on campaign performance. Requires effective communication, reporting, and the ability to address client needs. Digital marketing experience requirements: excellent writing skills and verbal communication abilities attention to detail and ability to multitask and manage multiple projects strong analytical thinking and problem-solving abilities capable of identifying, attracting and engaging target audiences up-to-date knowledge of digital marketing trends and developments proficiency in using website analytics tools, ad serving tools and marketing software Location: Mohali Apply Now: Send your resume to hr@shivahwebtech.com or Contact us: 76966-60958 Face to Face Interview only Show more Show less