Digital Marketing Specialist

Job Summary:

Digital Marketing Executive with 1–2 years of hands-on experience

Key Responsibilities:

SEO strategies

YouTube video content

YouTube Ads

Facebook & Instagram Ad campaigns

Meta Pixel setup & tracking

Audience segmentation & Lookalike audience creation

Lead generation ads and performance monitoring

Facebook Ads and Google Ads

YouTube Ads campaigns

Google Analytics

LinkedIn content strategies and paid promotions

Monitor trends and competitors in digital marketing to keep strategies fresh and effective

Required Skills:

(e.g., Google Search Console, SEMrush, Ahrefs)

Hands-on experience with YouTube marketing and ad campaigns

Facebook Ads Manager and Google Ads

YouTube Ads campaigns

Google Analytics

Creative mindset with good communication and analytical skills

Qualifications:

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Proven experience of 1-2 years in digital marketing, particularly in performance marketing, SEO, SEM, and data analytics.

Strong understanding of current online marketing concepts, strategy, and best practices.

Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, CRM software, and SEO tools.

Excellent analytical skills and ability to mine data for actionable insights.

Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.

Job Type

Pay:

Schedule:

Day shift

Fixed shift

Education:

Bachelor's (Required)

Location:

Kolkata, West Bengal (Preferred)

Work Location:

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience:

Digital marketing: 1 year (Required)

Work Location: In person