Digital Marketing Specialist

Job Description

📝 Job Description Indian Rounds is looking for a passionate and performance-driven Digital Marketing Executive who can lead and execute digital campaigns across Meta Ads, Google Ads, organic Instagram, and blog marketing. This role is ideal for someone who understands the travel audience and wants to build strong brand visibility through strategic content and performance ads. --- 🎯 Key Responsibilities 1. Meta (Facebook & Instagram) Ad Management Plan, create, and optimize paid ad campaigns for tour packages. A/B testing of creatives, audiences, and landing pages. Monitor ROAS and suggest improvements to reduce CPA. 2. Google Ads (Search + Display) Create keyword-targeted campaigns to drive leads and inquiries. Optimize ad copies, extensions, and bidding strategies. Track conversions and manage Google Tag Manager & Analytics. 3. Instagram Organic Growth Plan and post engaging content (Reels, Carousels, Stories). Coordinate with the creative team for trend-based content. Drive audience engagement through strategic hashtags, collaborations, and DMs. 4. Blog & SEO Marketing Write and publish SEO-optimized blogs for key destinations. Work with the content team to boost search visibility. Conduct keyword research and competitor content audits. --- 🔧 Skills & Tools Meta Ads Manager, Google Ads, Google Analytics, GTM Canva or Photoshop (basic), Google Search Console Excellent English writing and communication skills Basic understanding of SEO & content marketing Show more Show less