Digital Marketing Specialist

Digital Marketing Manager – Hiring

Company: Reyna Overseas – Student Visa & Immigration Experts

Location: Ahmedabad

Experience Required: 2–5 Years

Job Type: Full-Time | In-Office

Salary: As per industry standards + Incentives

🌟 Job Summary

Digital Marketing Manager

📋 Key Duties & Responsibilities

🔹 Social Media Management

• Plan and manage monthly content calendars for Instagram, Facebook, LinkedIn & Google Business.
• Create engaging posts, reels, carousels, and student success stories.
• Respond to messages/comments and increase organic reach.

🔹 Paid Ads (Google + Meta)

• Run & optimize Google Search, Display, and YouTube Ads.
• Manage Facebook/Instagram ads for inquiries and conversions.
• Track performance and improve cost-per-lead (CPL) and ROI.

🔹 SEO Management

• Improve organic rankings through keyword strategy, content updates, and backlinks.
• Suggest blog topics and coordinate implementation.

🔹 Lead Generation

• Create landing pages, CTAs, and lead funnels.
• Coordinate with counselors for quick follow-up and nurturing.

🔹 Email & WhatsApp Marketing

• Plan monthly newsletters with student news, tips, events, and offers.
• Segment audience and automate follow-up sequences.

🔹 Analytics & Reporting

• Use Google Analytics, Meta dashboards & ad reports to track progress.
• Share weekly/monthly performance updates.

🔹 Event & Webinar Promotion

• Design digital campaigns for spot assessments, university visits, and student sessions.
• Ensure good turnout via countdowns, reminder reels, and shareable content.

✅ Skills & Requirements

• Proficient in Meta Ads Manager & Google Ads.
• Hands-on with Canva, ChatGPT, Google Analytics, and email tools like Mailchimp or Zoho.
• Strong content sense – can write basic copy for posts, CTAs, and reels.
• Good eye for design and understanding of what attracts students & parents.
• Experience in education sector is a plus.

🎯 KPIs to Measure

• Weekly content frequency & engagement
• Monthly lead volume & CPL
• SEO ranking growth (keywords & backlinks)
• Email open/click rates
• Insta/FB/LinkedIn growth