Digital Marketing Specialist

Job Summary We are looking for a dynamic and result-oriented Online Lead Generation Specialist & Digital Marketing Executive to plan, execute, and optimize digital campaigns across various online platforms. The ideal candidate will be responsible for generating high-quality leads, managing ad campaigns, and boosting brand visibility through SEO, social media, and paid advertising strategies. Key Responsibilities: Lead Generation Develop and execute online lead generation strategies through Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and email campaigns. Identify, research, and target potential customers using online tools such as LinkedIn Sales Navigator, Apollo, or similar databases. Create effective lead magnets (landing pages, forms, campaigns) to capture qualified leads. Manage CRM entries and track the entire lead funnel — from acquisition to conversion. Collaborate with sales teams to qualify and nurture leads for business opportunities. Digital Marketing & Advertising Plan, implement, and monitor paid campaigns across platforms: Facebook Ads Manager, Instagram Ads, Google Ads, and YouTube Ads. Optimize ad creatives, copy, and targeting to maximize ROI and minimize CPL (Cost per Lead). Manage and grow social media pages (Facebook, Instagram, LinkedIn) with engaging posts, reels, and brand updates. Stay updated with algorithm changes and platform updates for Meta, Google, and LinkedIn. SEO & Website Optimization Conduct keyword research, on-page and off-page optimization, and backlink strategy to improve organic traffic. Optimize website content, meta tags, titles, and images to enhance ranking on search engines. Track and analyze performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Prepare monthly SEO reports and implement recommendations for continuous improvement. Analytics & Reporting Track campaign performance across all digital channels and prepare weekly/monthly reports on KPIs (CTR, CPL, conversions, reach, etc.). Analyze marketing data to identify trends, insights, and areas for optimization. Present results and growth strategies to management and clients.