Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Experience Required: 4–6 years
Location: Noida
Employment Type: Full-time

About the Role

We are looking for a results-driven and strategic Digital Marketer with 4–6 years of hands-on experience to join our growing marketing team. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on digital campaigns across multiple channels to drive awareness, engagement, and conversions.

Key Responsibilities

• Develop and manage end-to-end digital marketing campaigns across SEO, SEM, display advertising, social media, email, and content marketing.
• Optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms to meet performance KPIs (CPC, CPA, ROAS, etc.).
• Conduct keyword research and implement SEO best practices (on-page and off-page).
• Generate insights and monthly reports on campaign performance; propose actionable recommendations for continuous improvement.
• Collaborate with design, product, and sales teams to create cohesive campaigns and landing pages.
• Stay up-to-date with digital marketing trends, algorithm updates, and emerging tools or channels.

Required Skills and Qualifications

• 4–6 years of experience in digital marketing, preferably in B2B or B2C environments.
• Strong expertise in Google Ads, Facebook Business Manager, LinkedIn Ads, and other PPC platforms.
• Solid understanding of SEO principles and content optimization.
• Experience with CRM and marketing automation platforms.
• Excellent analytical, organizational, and project management skills.
• Strong communication skills and the ability to work cross-functionally.

Preferred Qualifications (Nice to Have)

• Google Ads or Meta Certifications
• Knowledge of HTML/CSS basics (for landing page edits)
• Prior agency or startup experience

What We Offer

• Competitive salary
• Opportunity to lead strategy and grow with a dynamic team

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person