Digital Marketing Specialist

Job Title: Digital Marketing & Content Writer

Location: Ahmedabad
Experience: 1–2 Years
Job Type: Full-Time
Department: Marketing
Working Time: 3 Pm to 11 PM

Key Responsibilities:

Digital Marketing:

• Plan and execute digital marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite.
• Implement SEO best practices to improve organic visibility.
• Assist in managing the company’s website content and performance.
• Coordinate with the design and development teams for landing pages and creatives.
• Stay up to date with digital trends and competitor activities.

Content Writing:

• Write engaging and grammatically sound blogs, articles, social media captions, emails, web content, etc.
• Optimize content using SEO techniques (keywords, meta tags, internal linking).
• Collaborate with the design and marketing team to develop campaign-specific content.
• Research industry-related topics to generate fresh content ideas.
• Maintain brand tone and voice across all platforms.

Key Skills Required:

• Hands-on experience with Google Ads, Meta Ads, or LinkedIn Campaigns
• Basic knowledge of SEO (on-page/off-page)
• Strong writing, editing, and proofreading skills in English
• Experience with WordPress or CMS tools is a plus
• Proficiency in tools like Google Analytics, Canva, SEMRush/Ubersuggest, Mailchimp, etc.
• Good understanding of social media marketing strategies

Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Journalism, or related field
• 1–2 years of experience in a similar role
• Portfolio of past written content or marketing campaigns (preferred)

What We Offer:

• A creative and collaborative work environment
• Opportunity to work on diverse projects
• Skill development and learning opportunities
• Performance-based growth opportunities.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

• Paid sick time