Digital Marketing Specialist

Job description

Title:Digital Marketing and Specialist

Job Description:

We are looking for a dynamic and results-driven Digital Marketing Executive with 3–4 years of experience, specializing in lead generation and digital campaign management. The ideal candidate should have hands-on experience in creating and executing online marketing strategies that drive qualified leads and improve brand presence across multiple digital platforms.

Key Responsibilities:

• Develop and implement lead generation campaigns through Google Ads, LinkedIn, Meta (Facebook/Instagram), and other digital channels.
• Manage and optimize paid campaigns (PPC, SEM, and social ads) to achieve maximum ROI.
• Execute and monitor email marketing campaigns, landing pages, and lead nurturing workflows.
• Conduct SEO and keyword research to improve website ranking and organic reach.
• Manage social media marketing activities — content planning, posting, and performance tracking.
• Collaborate with the design and content teams to create engaging marketing materials.
• Track, analyze, and report campaign performance using tools like Google Analytics, Google Tag Manager, and CRM dashboards.
• Identify new growth opportunities, trends, and platforms for online marketing and lead generation.
• Maintain and update lead databases and support the sales team with qualified leads.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–4 years of hands-on experience in Digital Marketing and Lead Generation.
• Proficiency in Google Ads, SEO, SEM, LinkedIn Campaign Manager, Meta Ads Manager, and Email Marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
• Strong understanding of B2B / B2C digital funnels and conversion optimization.
• Experience in using Google Analytics, Search Console, and CRM systems.
• Excellent communication and analytical skills.
• Creative mindset with attention to detail and the ability to multitask.

Job Types: Full-time, Freelance

Pay: ₹30,000.00 - ₹56,912.29 per month

Benefits:

• Health insurance

Work Location: In person