Digital Marketing Specialist

Job Title: Digital Marketing Executive

Location: Malerotla Beej Store Near Old Chungi Rajpura Road Patiala
Job Type: Full-time
Department: Marketing
Reports To:Head of Marketing

Job Summary:

We are looking for a creative and analytical Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across multiple online channels. You will play a key role in driving brand awareness, generating qualified leads, and increasing engagement with our target audiences.

Key Responsibilities:

• Develop, implement, and manage result-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Manage and optimize website content to improve SEO rankings and ensure strong online visibility.
• Conduct keyword research and implement on-page & off-page SEO strategies.
• Create engaging and relevant content for social media, blogs, email campaigns, and ads.
• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, Search Console, and social media insights.
• Collaborate with the design and content teams to create visually appealing and compelling marketing assets.
• Manage email marketing campaigns, including content creation, automation, and audience segmentation.
• Stay updated with the latest industry trends, technologies, and best practices in digital marketing.
• Prepare and present reports on campaign performance, ROI, and recommendations for improvement.
• Assist in managing online reputation and handling brand presence across platforms.

Key Skills & Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience (1–3 years) as a Digital Marketing Executive or similar role.
• Strong understanding of digital marketing concepts, SEO, SEM, PPC, and social media marketing.
• Hands-on experience with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
• Creative mindset with excellent communication and content creation skills.
• Ability to work independently as well as part of a collaborative team.
• Strong analytical skills and a data-driven approach to campaign management.
• Knowledge of graphic design basics and tools like Canva, Photoshop, or Illustrator is a plus.

Job Types: Full-time, Permanent, Fresher

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person