Digital Marketing Specialist

Company Description

Insight BIM is a pioneering Building Information Modeling (BIM) company specializing in comprehensive BIM services and industry-leading training programs. We revolutionize construction project planning, design, and execution, while equipping professionals with essential BIM skills. Our services include BIM project management, modeling, consulting, training, and integration, all aimed at enhancing project outcomes and efficiency.

Job Description:

We are seeking a creative and results-driven Digital Marketing Specialist to join our training institute. The ideal candidate will develop, implement, and manage digital marketing campaigns to promote our courses and services, enhance online presence, and increase student enrollment.

Key Responsibilities:

• Develop and execute digital marketing strategies across various channels including social media, email, SEO, SEM, and content marketing.
• Manage and optimize the institute’s website and landing pages for better user engagement and lead generation.
• Create engaging content for social media platforms, blogs, newsletters, and promotional materials.
• Monitor and analyze campaign performance using analytics tools; prepare reports to optimize marketing efforts.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Coordinate with academic and administrative teams to promote courses, events, and workshops.
• Stay updated with the latest digital marketing trends and tools to ensure innovative campaigns.
• Handle online reputation management and respond to inquiries on digital platforms.

Qualifications & Skills:

• Proficiency in Social Media Marketing, Web Analytics and Online Marketing,
• Proven experience in digital marketing, ideally in educational or training sectors.
• Strong knowledge of SEO, SEM, social media, email marketing, and analytics tools.
• Excellent communication and creative writing skills.
• Ability to analyze data and derive actionable insights.
• Strong organizational and project management skills.
• Experience in the construction or technology industry is a plus.

Preferred:

• Knowledge of graphic design tools like Canva or Adobe Photoshop.
• Experience with student or customer relationship management (CRM) tools.

Join us to help aspiring learners achieve their goals through innovative digital marketing!

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person