kappsoft systems private limited

Experience: 4 years Location: Chennai, Tamil Nadu Employment Type: Full-time Job Summary: We are seeking an experienced and dynamic Digital Marketing Specialist to lead our marketing team and drive digital campaigns for our forex trading business. The ideal candidate will have a strong understanding of the forex industry, expertise in paid digital marketing strategies, knowledge of the Middle East market, and working experience in both Web2 and Web3 marketing ecosystems . This role requires a results-driven professional who can enhance our brand presence, optimize paid promotions, and grow our social media and community following. Key Responsibilities: Lead and manage a team of digital marketers, ensuring successful execution of marketing strategies. Develop and oversee paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive customer acquisition and brand awareness. Manage and optimize SEO activities to enhance organic traffic and improve search engine rankings. Create and implement strategies to increase social media engagement and followers across platforms for different companies. Oversee email marketing campaigns, ensuring high deliverability and engagement. Monitor and analyze campaign performance, optimizing for maximum ROI. Stay updated with the latest trends in forex trading, digital marketing, and Web3 innovations (blockchain-based communities, tokenized marketing, NFTs, etc.). Develop and execute content marketing strategies tailored to the Middle East audience. Collaborate with design and content teams to create high-quality marketing materials. Track marketing performance metrics and report findings to senior management. Identify and develop partnerships with key influencers and affiliates in the forex industry. Leverage both Web2 and Web3 platforms to expand digital reach, build communities, and engage with new-age audiences. - If you are passionate about digital marketing, with expertise across both Web2 and Web3 ecosystems, and have the vision to scale a forex trading brand in the Middle East, we’d love to hear from you! Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Paid sick time Provident Fund Work Location: In person