Digital Marketing Specialist

We are looking for an experienced Digital Marketing Executive to plan, implement, and manage our online marketing campaigns across multiple digital channels. The ideal candidate will be creative, data-driven, and passionate about building brand visibility, generating leads, and driving measurable results.

Key Responsibilities:

• Develop, implement, and manage digital marketing strategies to promote the company’s products/services.
• Plan and execute campaigns across channels such as 

  Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and YouTube

  .
• Manage and optimize the company’s 

  website SEO and SEM

   activities to improve organic visibility and traffic.
• Create engaging and impactful content for 

  social media, email marketing, and digital campaigns

  .
• Analyze campaign performance using tools like 

  Google Analytics, Meta Business Suite, and other analytics platforms

  ; prepare performance reports with insights and recommendations.
• Manage company profiles and engagement on social media platforms, ensuring consistency in brand messaging.
• Coordinate with internal teams and external agencies/designers for content creation and campaign execution.
• Stay updated with the latest trends and best practices in digital marketing, SEO, and online advertising.

Requirements:

• Bachelor’s degree in 

  Marketing, Communications, or related field

  .

• 2+ years of proven experience

   in digital marketing, preferably in a similar role.
• Strong understanding of 

  Google Ads, SEO/SEM, social media marketing, and analytics tools

  .
• Experience in using 

  email marketing tools (Mailchimp, HubSpot, etc.)

   and 

  marketing automation platforms

   is a plus.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills (Good to Have):

• Basic knowledge of 

  Canva, Adobe Creative Suite, or video editing tools

  .
• Experience in 

  lead generation campaigns

   for B2B/B2C sectors.
• Certification in 

  Google Ads / Analytics / Meta Blueprint

   will be an added advantage.