Digital Marketing Specialist

Job Title: Digital Marketing Executive
Location: Vijayawada, Andhra Pradesh
Job Type: Full-Time

Job Summary:

We are seeking a skilled and tech-savvy Digital Marketing Executive to join our marketing team in the IT sector. The ideal candidate will be responsible for planning and executing digital marketing campaigns focused on promoting software products, IT services, and technology solutions. You will play a key role in building online presence, generating leads, and supporting B2B marketing strategies.

Key Responsibilities:

• Plan, execute, and optimize digital campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and other B2B platforms
• Drive SEO strategy for improved organic visibility of websites, landing pages, and blog content
• Collaborate with content and design teams to create engaging tech-focused content (blogs, whitepapers, emailers, case studies)
• Run email marketing and lead nurturing campaigns using tools like Mailchimp, HubSpot, or Zoho
• Manage and grow social media presence, especially on LinkedIn and Twitter
• Track and analyze campaign performance using Google Analytics, Search Console, and CRM dashboards
• Conduct keyword research and competitor analysis for IT products and services
• Support webinars, virtual events, and product launches with digital promotions
• Coordinate with sales teams to ensure marketing-qualified lead (MQL) alignment

Requirements:

• Bachelor’s degree in Marketing, IT, Business, or a related field
• 1–3 years of experience in digital marketing, preferably in the IT or tech industry
• Strong understanding of B2B digital marketing, SaaS, or IT service models
• Hands-on experience with Google Ads, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms
• Familiarity with CRM tools like HubSpot, Zoho, or Salesforce
• Excellent written and verbal communication skills
• Analytical mindset with the ability to generate and interpret campaign data

Preferred Skills:

• Knowledge of basic HTML/CSS or WordPress
• Experience with marketing automation and lead scoring
• Understanding of the IT sales funnel and buyer journey
• Certifications in Google Ads, HubSpot, or SEO (a plus)

Why Join Us?

• Be part of an innovative and fast-growing IT company
• Work with a dynamic team that values creativity and performance
• Opportunity to grow your career in digital marketing and tech

Job Type: Full-time

Pay: Up to ₹31,214.16 per month

Work Location: In person