Digital Marketing Specialist

Job Description

Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword research and optimize website content. Build high-quality backlinks and monitor SEO performance. Stay updated with algorithm changes and SEO trends. Social Media Optimization (SMO): Manage and grow presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Execute paid social campaigns and implement trending content strategies. Pay-Per-Click (PPC) Advertising: Plan and manage campaigns on Google Ads and Meta platforms. Perform A/B testing and continuously optimize ad spend and performance. Analytics & Reporting: Use tools like Google Analytics to track user behavior and campaign success. Generate actionable insights and reports to refine strategy. Content Marketing: Assist in creating and promoting engaging content such as blogs, infographics, and videos. Ensure alignment with overall digital marketing goals. Collaboration & Innovation: Work with design and content teams to execute cohesive campaigns. Stay informed on digital trends and AI tools (e.g., ChatGPT, Google Gemini). Organizational Structure: Corporate Level Collaborates with: Executives, Supervisors, Design & Content Teams Reports to: Kimmy Babbar Indirect coordination with: Harish Required Qualifications & Skills: 2–4 years of hands-on digital marketing experience Proficiency in SEO, SMO, PPC (Google Ads, Meta Ads), and web analytics Strong content marketing and campaign execution skills Ability to multitask, prioritize, and work independently Excellent communication and analytical skills Familiarity with marketing automation tools is a plus Preferred Qualifications: Experience with CMS platforms like WordPress Knowledge of link-building strategies Exposure to B2B or B2C digital marketing environments Job Types: Full-time, Permanent Pay: ₹20,603.25 - ₹40,863.07 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Morning shift Work Location: In person