Digital Marketing Specialist

About the Role:

We’re looking for a results-driven Digital Marketing Specialist to help grow our brand presence and lead generation in the IT and tech services space. You’ll play a key role in planning, executing, and optimizing multi-channel digital campaigns that promote our software products and IT solutions to a global audience.

Key Responsibilities:

• Plan and manage paid campaigns across platforms like Google Ads, LinkedIn, Facebook, and programmatic channels with a focus on lead generation for IT services/products
• Develop SEO strategies to boost organic traffic for technical keywords and long-tail search terms related to software and IT solutions
• Create, manage, and optimize email marketing workflows for nurturing tech leads (e.g., CIOs, CTOs, IT managers)
• Collaborate with the content team to produce whitepapers, case studies, and landing pages optimized for conversion
• Track campaign performance using tools like Google Analytics, GA4, HubSpot, and Hotjar
• Analyze website traffic and behavior to improve conversion rates and user experience
• Maintain and grow the company’s social media presence (especially LinkedIn and Twitter/X for B2B engagement)
• Conduct competitor research and stay up to date with digital marketing trends in the IT/software industry
• Assist in developing automation strategies using marketing tools (e.g., HubSpot, Marketo, Zoho, etc.)

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or related field
• 2–5 years of experience in digital marketing, ideally in a tech or IT-focused company
• Strong understanding of B2B marketing funnels and lead generation strategies
• Proficiency with tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, Ahrefs, HubSpot, etc.
• Familiarity with technical content and SaaS marketing is a plus
• Strong communication and analytical skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Schedule:

• Day shift
• Morning shift

Ability to commute/relocate:

• Sahibzada Ajit Singh Nagar, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person