Digital Marketing Specialist

Company Description

GSPL is an ISO 9001-2008 certified company with a highly skilled team of professionals. We offer comprehensive services across the entire Digital Marketing sector, guided by a commitment to understanding and meeting our clients' unique needs. Our company, founded by Mr. Vikram Singh Gandhi in 2009, leverages his vast industry experience and innovative approach to deliver exceptional management and unparalleled client service. Located in Kolkata, GSPL operates debt-free, ensuring stability and reliability for both clients and partners.

Role Description

Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across

  Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and other platforms

  .
• Manage and optimize

  SEO/SEM, PPC campaigns

  , and organic traffic growth.
• Develop and execute effective strategies for

  social media marketing, content marketing, and email campaigns

  .
• Track, analyze, and report on performance metrics using

  Google Analytics, GA4, and other analytics tools

  .
• Conduct

  keyword research, competitor analysis, and market trends

  to drive campaign effectiveness.
• Manage and grow

  company website traffic

  through SEO best practices and content optimization.
• Collaborate with designers, content creators, and other team members to create engaging marketing materials.
• Stay updated with the latest

  digital marketing trends, tools, and best practices

  .
• Good Knowledge with Discord and Telegram community mangement.

Qualifications

• Experience in Social Media Marketing and Digital Marketing
• Proficiency in Web Analytics and Online Marketing
• Strong Communication skills
• Ability to work independently and as part of a team
• Familiarity with SEO and SEM strategies is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field