Digital Marketing Specialist

Ezeeinfo Cloud Solutions

2 - 31 years

3 Lacs

Tambaram West, Chennai

Posted:1 day ago| Platform: Apna logo

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Skills Required

marketing drive saas transportation ads seo content messaging analytics testing retargeting html automation metrics technology certifications

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role: We are seeking a performance-focused Digital Marketing Specialist to lead online campaigns and drive growth for our SaaS-based transportation tech products. Key Responsibilities:- Plan, run, and optimize paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn. Manage SEO/SEM efforts for websites and landing pages. Create and maintain monthly social media calendars for all platforms. Work with the content team to align visuals and messaging for campaigns. Monitor KPIs using Google Analytics, heatmaps, and social tools. Identify opportunities for A/B testing, CRO, and audience retargeting. Required Skills:- Hands-on experience with Meta Ads Manager, Google Ads, and Google Tag Manager. Knowledge of SEO tools (Ahrefs, SEMrush, or Uber suggest). Basic understanding of HTML, landing page builders, and marketing automation tools. Strong analytical mindset – able to interpret metrics and draw actionable insights. Familiarity with B2B lead generation funnels. Bonus Points:- Experience working in SaaS or technology companies. Experience in running WhatsApp marketing, email campaigns, or influencer collaborations. Google or Meta certifications.

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Digital Marketing Specialist