Digital Marketing Specialist

Company Description

Eye Track Solutions Private Limited, based in Kerala, is a leading provider of IT and security solutions, offering innovative services such as advanced surveillance, smart infrastructure, and custom technology solutions. From CCTV installations and biometric devices to network cabling and smart home systems, the company delivers tailored, reliable, and scalable solutions designed to meet the unique needs of modern homes and businesses. With a dedicated team driven by both local excellence and global standards, Eye Track Solutions ensures high-quality service at every step, from installation to long-term support. Their mission is to secure today and connect tomorrow through advanced, personalized technology.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Kozhikode. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing social media campaigns, analyzing web performance metrics, and optimizing online marketing efforts. Day-to-day tasks include creating and publishing engaging content, monitoring analytics tools, and generating reports to measure campaign effectiveness, as well as collaborating with cross-functional teams to align marketing initiatives with business goals.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing techniques
• Experience with Web Analytics tools and the ability to interpret data to drive strategic decisions
• Strong Communication skills for content creation, client interactions, and team collaboration
• Ability to stay updated with the latest digital marketing trends and tools
• Bachelor’s degree in Marketing, Communications, Business, or a related field is an advantage
• Prior experience in a similar role is preferred but not mandatory