Digital Marketing Specialist

Job Title: Digital Marketing Specialist (SEO & Meta Ads)

Location: Mohali
Employment Type: Full-time
Experience Required: Minimum 3 years
Salary: Competitive and commensurate with experience

Key Responsibilities

• Plan, implement, and optimize SEO strategies to improve organic search visibility, website ranking, and conversion.
• Design, execute, and manage high-performing Meta Ads campaigns with a focus on ROI and audience targeting.
• Conduct in-depth keyword research, competitor analysis, and audience insights to drive data-backed marketing strategies.
• Use AI-driven marketing tools and prompts to create, optimize, and scale digital campaigns effectively.
• Monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Collaborate with cross-functional teams including content, design, and sales to align digital strategies with business objectives.
• Stay up-to-date with the latest trends, technologies, and algorithm changes in SEO, paid media, and AI-driven marketing.

Requirements

• Minimum 3 years of proven experience in SEO and Meta Ads campaign management.
• Strong track record of delivering measurable results (improved rankings, increased traffic, and lead generation).
• Experience working with AI tools (ChatGPT, Jasper, Writesonic, or similar) for content, ideation, and campaign optimization.
• Solid understanding of Google Analytics (GA4), Google Search Console, and Ads Manager.
• Hands-on expertise in keyword research, link building strategies, and conversion optimization.
• Ability to analyze campaign data and adjust strategies for maximum impact.
• Strong communication, analytical, and problem-solving skills.

What We Offer

• Competitive salary package with performance-based incentives.
• Opportunity to work with cutting-edge AI-driven marketing tools.
• A collaborative, innovative, and growth-focused work environment.
• Career advancement opportunities with a fast-growing digital team

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Work Location: In person

Expected Start Date: 20/08/2025