Digital Marketing Specialist

Key Responsibilities

• Strategy Development: Design and implement SEO marketing campaigns aligned with business goals.
• Compaign Management : Develop and implement, and manage paid search compaigns.
• Keyword Research: Identify high-performing keywords and search queries to improve organic visibility.
• Content Optimization: Collaborate with content creators to develop SEO-friendly blog posts, landing pages, and other digital assets.
• Technical SEO: Conduct site audits, improve page speed, fix crawl errors, and ensure mobile optimization.
• Performance Analysis: Monitor website traffic, rankings, and conversions using tools like Google Analytics, Search Console, and SEMrush.
• Link Building: Develop and execute strategies to build high-quality backlinks.
• Campaign Management: Plan and execute promotional SEO campaigns, including seasonal or product-specific campaigns.
• Competitor Analysis: Evaluate competitors’ strategies and adjust campaigns to maintain a competitive edge.
• Collaboration: Work with cross-functional teams, including marketing, development, and design, to implement SEO strategies effectively.

Required Skills and Qualifications

• Proven experience in managing SEO marketing campaigns.
• In-depth knowledge of SEO SEM tools (e.g., Ahrefs, Moz, SEMrush).
• Developing and implementing effective SEM strategies to increase online visibility and drive qualified traffic.
• Collaborating with cross functional teams including content creators and web developers, to align SEM efforts with overall marketing goals.
• Strong understanding of Google algorithms and ranking factors.
• Hands-on experience with content management systems (e.g., WordPress).
• Proficiency in Google Analytics, Google Search Console, and Tag Manager.
• Excellent analytical skills and the ability to interpret complex data.
• Strong written and verbal communication skills.
• Creating and Optimising paid search campaigns and PPC advertising across various platforms ( Google ADS and Bing ADS).
• Understanding of local SEO practices and tools.
• Knowledge of international SEO for global markets
• Experience in SEM with a demonstrable portfolio in managing paid search compaigns.
• Excellent understanding of search engine algorithms and ranking factors.

Why Join Us?

• Opportunity to work with a dynamic and innovative team.
• Access to cutting-edge tools and resources..
• Professional development and learning opportunities.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

• Fixed shift
• Morning shift
• Night shift

Education:

• Bachelor's (Preferred)

Experience:

• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)
• SEO: 2 years (Preferred)

Work Location: In person