Digital Marketing Specialist B2B Lead Generation

Role & responsibilities

• Lead Generation:

• Generate high-quality

  B2B leads

  using

  LinkedIn Sales Navigator

  ,

  SalesQL

  , and other digital tools.
• Build targeted prospect lists focusing on corporate decision-makers in Bangalore and other metro cities.
  
• Execute

  LinkedIn outreach campaigns

  with personalized messaging and follow-ups.

• CRM Management:

• Use

  HubSpot CRM

  to track, nurture, and convert leads through the sales funnel.
• Maintain clean and organized lead data with regular updates.
  

• Campaign Optimization:

• Analyze outreach performance and optimize campaigns for better ROI.
  
• Develop strategies to scale lead generation efforts month-on-month.
  

• Collaboration:

• Work closely with the

  business development team

  to align marketing activities with sales goals.
• Support creation of

  case studies, presentations, and marketing content

  to improve conversions.

Preferred candidate profile

• Proven Experience:

• 2 - 4 years of hands-on experience

  in

  B2B lead generation

  , especially using

  LinkedIn Sales Navigator

  .
• Demonstrated ability to generate

  qualified B2B leads per month

  consistently.

• Tool Expertise:

• Strong working knowledge of

  LinkedIn Sales Navigator

  ,

  SalesQL

  (or similar data extraction tools like Apollo.io, ZoomInfo), and

  HubSpot CRM

  .
• Experience with marketing automation tools and outreach campaigns.
  

• Industry Background:

• Candidates from

  Advertising/Digital Marketing Agencies

  ,

  IT Services/SaaS companies

  , or

  Corporate Interiors/Architecture firms

  preferred.
• Understanding of

  corporate decision-maker personas

  like Facility Managers, Procurement Heads, Architects, and PMCs is a strong plus.

• Educational Background:

• Any graduate

  BBA, BBM, B.Com, B.Tech, etc.

• Preferred:

  MBA in Marketing or Digital Marketing certifications (LinkedIn Marketing, HubSpot, Google, etc.).

• Core Skills & Competencies:

• Expertise in

  data mining

  ,

  cold outreach

  , and

  account-based marketing (ABM)

  strategies.
• Excellent written and verbal communication skills for personalized LinkedIn messaging and email campaigns.
  
• Strong analytical skills with the ability to track and optimize campaigns using data.
  

• Work Approach:

• Self-motivated, target-driven, and comfortable working in a

  fast-paced, growth-focused environment

  .
• Ability to collaborate with business development and sales teams to align lead generation with revenue goals.