Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Location: Kottayam Job Type: Full-time, Permanent Minimum Experience : 2 Years Job Summary: We are seeking a highly motivated Digital Marketing Specialist to join our growing team in Kottayam. The ideal candidate will have hands-on experience in running effective campaigns on Meta Ads (Facebook/Instagram) and Google Ads , with a strong understanding of performance marketing, SEO, and social media management. You will play a key role in executing strategies that drive online traffic, generate quality leads, and build strong brand visibility. This is a collaborative role that requires excellent communication skills and the ability to work effectively within a team. Key Responsibilities: Digital Advertising & Lead Generation: Plan, launch, and optimize paid ad campaigns on Meta (Facebook/Instagram) and Google Ads platforms. Develop result-driven strategies to increase traffic, improve lead generation, and enhance conversions. Monitor, analyze, and report ad performance metrics and campaign ROI. Apply A/B testing and data-driven insights to improve campaign efficiency. Digital Marketing Strategy: Develop and execute integrated digital marketing strategies in line with client/business goals. Utilize tools like Google Analytics, Google Tag Manager , and platform insights to assess performance. Keep up with the latest digital trends, algorithm updates, and ad platform changes. Social Media Management: Plan and schedule engaging content across all major social platforms. Create, curate, and manage content (graphics, videos, captions) tailored to each platform. Respond to comments, messages, and interactions to foster engagement. Run social ad campaigns and promotions as needed. Team Collaboration & Client Communication: Work closely with team members across departments to align marketing efforts. Communicate regularly with clients to report on campaign progress and gather feedback. Address client concerns and implement requested changes in a timely manner. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 2 years of experience in Digital Marketing or Social Media Proven experience in Meta Ads and Google Ads is a must. Strong understanding of digital marketing principles and tools. Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads Manager, Canva, etc. Excellent communication skills in English and Malayalam. Strong team player with creative thinking and problem-solving skills. Ability to manage multiple projects and meet deadlines. Salary: Upto ₹28,000 per month Benefits: Cell phone reimbursement Paid time off & sick leave Performance and quarterly bonuses Schedule: Day shift (Full-time, In-office) Location Requirement: Kottayam, Kerala – Candidates must be able to reliably commute or plan to relocate before starting. Job Types: Full-time, Permanent Pay: Up to ₹28,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Overtime pay Performance bonus Ability to commute/relocate: Kottayam, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Work Location: In person