Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Executive to manage and execute SEO strategies, Google Ads campaigns, and Meta (Facebook & Instagram) advertising. The ideal candidate should have hands-on experience in optimizing online visibility, driving qualified leads, and delivering measurable ROI.

Key Responsibilities

• SEO
• Perform keyword research, competitor analysis, and on-page optimization.
• Develop and execute link-building strategies to improve domain authority.
• Track, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Ensure website content and structure are optimized for search engines.
• Google Ads
• Plan, create, and manage Google Search, Display, and Video campaigns.
• Optimize campaigns for conversions, ROI, and quality score.
• Monitor daily budgets, bids, and performance metrics.
• A/B test ad creatives, landing pages, and targeting strategies.
• Meta Ads (Facebook & Instagram)
• Develop and execute paid campaigns for brand awareness, lead generation, and conversions.
• Define audience targeting and retargeting strategies.
• Monitor campaign performance and optimize creatives, placements, and budgets.
• Stay updated with platform changes and trends.
• Reporting & Analysis
• Create weekly and monthly performance reports with insights and recommendations.
• Track KPIs such as CTR, CPC, CPL, ROAS, and conversion rate.
• Continuously improve campaigns through data-driven insights.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3 years of Proven experience in SEO, Google Ads, and Meta Ads.
• Hands on knowledge of tools like Google Ads Manager, Meta Ads Manager, GA4, SEMrush/Ahrefs, and Tag Manager.
• Strong analytical and reporting skills.
• Ability to work independently as well as collaboratively in a team.
• Certification in Google Ads and Meta Ads is a plus.

Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance