Orion Study Abroad Pvt. Ltd.

Job Description: You will create, execute, and manage paid acquisition campaigns. You will also analyse data to derive insights and inform decisions across all acquisition channels to drive growth. Roles and Responsibilities: · Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI. · Analyze and optimize campaign performance based on data-driven insights and strategies using quantitative analysis. · Identify marketing performance issues and pinpoint root causes using analytics tools such as Google Analytics. · Effectively communicate complex analyses by developing user-friendly reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). · Understand new and relevant KPI metrics required for performance management and optimization. · Collaborate with creative and marketing teams to test new strategies and innovations. · Deliver quantifiable improvements in ROI and cost per acquisition (CPA) across all channels. Qualifications: · Minimum of 3 years of experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. · In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords. · Deep understanding of data analysis and data modeling, capable of objectively identifying insights to share with stakeholders. · Exceptional analytical skills to identify and operationalize opportunities from complex data. · Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. · Outstanding presentation skills. · Excellent written and verbal communication skills. · Strong project management skills. · Critical and creative thinker. · Bachelor’s degree in Marketing or a relevant field. Skills: · Performance Marketing · Digital Marketing · SEM & SEO · Paid Search · Competitive Analysis · Display Advertising · PPC · Marketing Automation · Reporting Job Type: Full-time Pay: From ₹30,000.00 per month Work Location: In person Application Deadline: 19/08/2025