Digital Marketing Specialist

*Job Description: Social Media Content Creator*

*Position Summary:*

The Social Media Content Creator is responsible for managing the company’s complete digital presence across platforms such as *Instagram, Facebook, LinkedIn, Meta Ads, Google Ads, and SEO*. The role involves developing content strategies, producing high-quality and engaging content, handling daily posting and scheduling, managing campaigns, and driving lead generation and conversion through performance-driven content.

*Key Responsibilities:*

- Develop and execute a results-oriented social media content strategy aligned with the company’s brand and business goals

- Create original, engaging content for various platforms including *posts, reels, stories, short videos*, etc.

- In-depth knowledge of *social media platforms, trends, algorithms, best practices & lead generation*.

- Design visual content using tools like Canva, Adobe Creative Suite, and other relevant software

- Write compelling captions and platform-specific copy to maximize engagement and conversion

- Manage *content calendars and post schedules* to maintain consistency across channels

- Monitor trends, hashtags, and algorithm updates to adapt content strategy accordingly

- Handle full community management: reply to messages, engage with followers, and grow brand visibility

- Plan and manage paid campaigns (Meta Ads & Google Ads), monitor budgets, and *track ROI*

- Drive lead generation and conversion through strategic content and CTA optimization

- Track and report performance metrics using analytics tools (e.g., Meta Insights, Google Analytics)

- Optimize content and profile performance for SEO and search visibility

- Continuously work to *increase followers, boost customer engagement,Lead generation and enhance online reputation*

- Work independently, meet deadlines, and manage multiple platforms and campaigns and submit monthly report and content calendar to management

*Skills & Qualifications:*

- Bachelor’s degree or Diploma or Certification in Digital marketing

- Minimum 2-5 years of proven experience in social media content creation independently

- Proficient in content design and video editing tools

- Experience with SEO, Meta Ads, and Google Ads

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person