Digital Marketing Specialist

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive to develop and implement online marketing strategies across digital platforms.

Key Roles and Responsibilities

Campaign Management

• Plan and execute integrated digital marketing campaigns across SEO, PPC, email, and social media channels.
• Manage and optimize Google Ads, Meta Ads, and other digital advertising platforms.
• Track performance metrics and make data-driven decisions to improve ROI.

SEO & SEM

• Conduct keyword research and implement on-page/off-page SEO strategies.
• Analyze website performance using tools like Google Analytics, Search Console, SEMrush, etc.
• Optimize landing pages and content for search visibility and user experience.

Social Media Marketing

• Create, schedule, and manage posts across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor engagement, grow followers, and manage paid ad campaigns.
• Stay updated on social trends to inform content and campaigns.

Content & Email Marketing

• Coordinate with content creators to develop high-quality blog posts, newsletters, and marketing materials.
• Design and manage email marketing campaigns using platforms like Mailchimp or HubSpot.
• Monitor open rates, CTRs, and conversions to optimize campaign performance.

Analytics & Reporting

• Use analytics tools to monitor KPIs and prepare performance reports.
• Present insights and recommendations to stakeholders for campaign improvements.
• Perform competitor analysis and market research.

Website & UX Support

• Collaborate with developers to manage website content, structure, and updates.
• Ensure a seamless and optimized user experience for lead generation.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 1 year of experience in digital marketing or a similar role.
• Proficiency in tools such as Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush), Meta Ads Manager, and email platforms.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: On the road