Job Summary We are seeking a creative and results-driven Digital Marketing Executive to develop and implement online marketing strategies across digital platforms. Key Roles and Responsibilities Campaign Management Plan and execute integrated digital marketing campaigns across SEO, PPC, email, and social media channels. Manage and optimize Google Ads, Meta Ads, and other digital advertising platforms. Track performance metrics and make data-driven decisions to improve ROI. SEO & SEM Conduct keyword research and implement on-page/off-page SEO strategies. Analyze website performance using tools like Google Analytics, Search Console, SEMrush, etc. Optimize landing pages and content for search visibility and user experience. Social Media Marketing Create, schedule, and manage posts across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Monitor engagement, grow followers, and manage paid ad campaigns. Stay updated on social trends to inform content and campaigns. Content & Email Marketing Coordinate with content creators to develop high-quality blog posts, newsletters, and marketing materials. Design and manage email marketing campaigns using platforms like Mailchimp or HubSpot. Monitor open rates, CTRs, and conversions to optimize campaign performance. Analytics & Reporting Use analytics tools to monitor KPIs and prepare performance reports. Present insights and recommendations to stakeholders for campaign improvements. Perform competitor analysis and market research. Website & UX Support Collaborate with developers to manage website content, structure, and updates. Ensure a seamless and optimized user experience for lead generation. Requirements Bachelor’s degree in marketing, communications, or a related field. 1 year of experience in digital marketing or a similar role. Proficiency in tools such as Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush), Meta Ads Manager, and email platforms. Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Work Location: On the road
