Digital Marketing Specialist

Company Description

AIRAI Technologies Pvt. Ltd. is an independent Information & Technologies company focused on creating innovative and engaging games and apps for multiple platforms. Driven by passion, innovation, and a commitment to quality, we aim to redefine the gaming industry by providing participants with truly memorable experiences. Our services range from mobile app and game development to blockchain solutions, NFT design & development, and 3D modeling & animation services. Our team of creative minds pursues the goal of delivering beyond-the-box immersive digital experiences.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Mohali district. The Digital Marketing Specialist will be responsible for creating and executing digital marketing strategies, managing social media campaigns, analyzing web traffic, and driving online marketing initiatives. Daily tasks include developing content for social media platforms, conducting market research, monitoring performance metrics, and optimizing campaigns to ensure goals are met.

Qualifications

• Proven experience 

  1+ Years in digital marketing

   or a related field
• Strong knowledge of 

  SEO, PPC, ASO, and lead generation strategies.

• Strong written and verbal communication skills.
• Optimize website content for search engines to improve visibility and rankings.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor and analyze SEO performance using tools like 

  Google Analytics and Search Console.

• Plan and manage PPC campaigns across platforms like Google Ads and Bing Ads.
• Monitor and analyze 

  PPC

   performance and provide actionable insights.
• Monitor and analyze 

  ASO

  performance and make recommendations for improvement.
• Develop and execute lead generation strategies to attract and convert potential customers.
• Utilize various channels, including email marketing, social media, and content marketing, to generate leads