Digital Marketing

Company Description

AIRAI Technologies Pvt. Ltd. is an independent Information & Technologies company dedicated to creating innovative and engaging games and apps for multiple platforms. Based on passion, innovation, and a commitment to quality, we aim to redefine the gaming industry with memorable digital experiences. Our services include mobile app and game development, blockchain solutions, NFT design and development, and expert 3D modeling and animation services. We are a creative team striving to push the boundaries of digital experiences.

Role Description

This is a full-time, on-site role located in Mohali district for a Digital Marketing professional. The Digital Marketer will be responsible for planning and executing digital marketing campaigns, managing and optimizing social media accounts, analyzing web analytics and online marketing metrics, and developing strategies to enhance online presence. The role demands daily interaction with different departments to ensure cohesive digital marketing strategies across the company.

Qualifications

• Proven experience 

  1+ Years in digital marketing

   or a related field
• Strong knowledge of 

  SEO, PPC, ASO, and lead generation strategies.

• Strong written and verbal communication skills.
• Optimize website content for search engines to improve visibility and rankings.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor and analyze SEO performance using tools like 

  Google Analytics and Search Console.

• Plan and manage PPC campaigns across platforms like Google Ads and Bing Ads.
• Monitor and analyze 

  PPC

   performance and provide actionable insights.
• Monitor and analyze 

  ASO

  performance and make recommendations for improvement.
• Develop and execute lead generation strategies to attract and convert potential customers.
• Utilize various channels, including email marketing, social media, and content marketing, to generate leads