Digital Marketing Specialist

About the Role:

We are seeking an experienced Digital Marketing Specialist with 3–5 years of hands-on experience in managing and optimizing digital campaigns across multiple platforms. The ideal candidate will have strong analytical skills, creative thinking, and a proven track record in driving brand awareness and lead generation through digital channels.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Drive website traffic and lead generation through SEO, SEM, email marketing, and social media strategies.
• Manage and grow company presence across social media channels with engaging, on-brand content.
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI and conversion rates.
• Collaborate with content, design, and sales teams to ensure consistent messaging and impactful campaigns.
• Conduct keyword research, competitor analysis, and website audits to improve search rankings.
• Stay current with digital marketing trends, tools, and algorithm updates to maintain competitive advantage.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing, preferably in a B2B or B2C environment.
• Proficiency in Google Ads, Google Analytics, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Experience managing email campaigns (Mailchimp, HubSpot, or similar platforms).
• Strong understanding of web analytics, conversion optimization, and performance tracking.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail and problem-solving ability.

Good to Have:

• Certifications in Google Ads, Google Analytics, or Meta Blueprint.
• Experience with WordPress or marketing automation tools (HubSpot, Zoho, etc.).
• Basic knowledge of HTML/CSS and web design principles.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person