Digital Marketing

Job description

As a digital marketing team leader, your responsibilities include:

• Lead and oversee the overall digital marketing strategy - including Google Search, Display, YouTube and Facebook ads.
• Manage a team of digital and social media marketers and ensure KPIs are met.
• Plan, execute, and measure experiments and conversion tests.
• Monitor, analyze and act on data to drive conversion improvements across all aspects - from channel optimization, to marketing messaging and conversion rate optimization.
• Provide digital marketing training and coaching to team members as needed.
• Deep dive into organization’s business and explore creative ways to help stand out from the competition.
• Provide campaign insights and recommendations to the agency stakeholders.
• Participate in brainstorming sessions as needed to generate marketing ideas.
• Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with Key Performance Indicators.
• Growing the Digital Marketing team - both in terms of hiring and skills development.

To be a successful applicant for this role, you have:

• Proven work experience as a digital marketing team leader.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices.
• Hands on experience with Google & Facebook Ads, Copywriting, Google Analytics, Google Data Studio and relevant ad tech software.
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skill.

Ideal candidate should have the following:

• Degree in business, marketing or technology.
• At least 2+ years of experience in digital marketing, performance marketing & analytics.
• Clear communication skills, fluency in English is a must.
• Must have strong web analytics experience.

Job Type: Full-time

Pay: ₹18,000.00 - ₹40,000.00 per month

Work Location: In person