Digital Marketing (PPC Team Lead)

Company Description

Ubuy is a leading online e-commerce platform that offers a diverse range of unique products from around the world to customers in India. It is renowned for its inventory of items that often cannot be found elsewhere in the country. Ubuy is dedicated to providing a seamless shopping experience and ensuring product availability to meet the varied needs of its Indian customer base.

Role Description

PPC Team Lead

Key Responsibilities:

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Campaign Management:

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o Create, plan, and execute diverse PPC campaigns across multiple digital platforms.

o Oversee existing campaigns, ensuring optimal performance through continuous monitoring and adjustments.

o Manage and optimize merchant center accounts and product feeds.

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Data Analysis & Optimization:

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o Analyze trends and campaign data to drive decision-making and identify optimization opportunities.

o Produce detailed analysis and performance reports for campaigns.

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Creative Development:

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o Write engaging ad copy and proofread content for quality and effectiveness.

o Make creative suggestions for advert templates and designs to improve engagement.

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Team Leadership:

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o Lead and mentor the PPC team, ensuring alignment with project goals and timelines.

o Provide training and guidance to enhance team members' skills and performance.

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Client Collaboration:

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o Communicate effectively with clients, providing insights and recommendations tailored to their goals.

o Maintain and manage strong client relationships to ensure satisfaction and campaign success.

What to Expect in the Role:

· A dynamic work environment involving the management of multiple e-commerce campaigns and websites.

· The opportunity to analyze data while brainstorming creative strategies to optimize campaign results.

· Potential exposure to broader digital marketing disciplines, including SEO, digital strategy, and digital PR.

· A balance between technical, analytical, and creative tasks to deliver well-rounded marketing solutions.

Skills and Qualifications:

· Proven ability to manage large-scale PPC ad accounts effectively.

· Experience in handling e-commerce campaigns with a strong track record of success.

· Solid understanding of PPC's role within the broader digital marketing ecosystem for e-commerce businesses.

· Advanced proficiency in Microsoft Excel and data manipulation.

· Strong analytical mindset with the ability to interpret complex data sets.

· Creative thinking and problem-solving capabilities.

· Exceptional attention to detail and organizational skills.

· Excellent written and verbal communication skills.

Preferred Experience:

· Experience with Google Ads, Bing Ads, Facebook Ads, and other relevant PPC platforms.

· Familiarity with analytics tools such as Google Analytics or similar platforms.

Leadership experience in managing a PPC or digital marketing team.